Your Trusted Expert in Digital Marketing and Cyber Security
With over 7 years of experience, I specialise in AI-driven digital marketing solutions and top-notch cyber security. I’m here to secure your digital success through innovative and targeted strategies.
About Me
A seasoned professional with over 7 years of experience in digital marketing and cyber security. Proven expertise in AI-driven marketing solutions, SEO, social media management, and lead generation. Adept at creating impactful marketing campaigns and ensuring robust cybersecurity frameworks. Extensive experience across various industries including immigration, recruitment, education, business consultancy, real estate, food and beverage, electronics, and more.
Industry Experience
Current Experience (as a Digital Marketing Expert Serving at):
- UK Immigration (2+ years)
- International Recruitment (2+ years)
- Education
- Capital Management (UK & UAE)
- Housing Disrepair Law Firms (UK)
- Furniture Industry (UK)
Past Experience (as a Digital Marketing Expert Served at):
- Real Estate: Successfully managed digital marketing campaigns for major real estate projects in Pakistan, including Capital Smart City, Lahore Smart City, and Bahria Town.
- Food: Developed and executed marketing strategies for leading food and beverage brands in Pakistan.
- Electronics: Enhanced brand visibility and sales for top electronics companies in Pakistan.
- Grocery Store Industry: Led digital campaigns for Top Mart Groceries, increasing customer engagement and sales.
My Portfolio
Welcome to my portfolio page. Here, you will find detailed case studies showcasing my expertise and achievements in digital marketing and cyber security. Each case study highlights the unique challenges faced by my clients and the innovative solutions I implemented to drive their success.
Digital Marketing Portfolio
Digital Marketing Director at Qualified Group
- Address Duration: September 2023 - Present (11 months)
- Location: Birmingham, England, United Kingdom
Overview: Developing and executing digital marketing strategies for Qualified Group UK and its subsidiary companies: UK Immigration Solicitors, LEARNi.co.uk, and SABRAN CAPITAL. Key Achievements:
- Enhanced Search Engine Optimization (SEO) resulting in higher search rankings.
- Improved digital marketing analytics to better track and optimize campaigns.
- Successfully managed multi-channel marketing strategies for different brands.
- Generated a significant number of leads for Qualified Group UK and enhanced the online presence for its companies.
- Lead generation and recruitment for Qualified Group resulted in increased resource acquisition and streamlined recruitment processes. View More Details
Digital Marketing Specialist at Royal Business Solution (RBS)
- Duration: January 2021 - September 2023 (2 years 9 months)
- Location: Islamabad, Pakistan
Overview: Led paid advertising campaigns for RBS and affiliates (Ammanat.com, Bin Riaz Grill, RBS Tech), achieving significant business growth. Key Achievements:
- Enhanced Search Engine Optimization (SEO) resulting in higher search rankings.
- Achieved a 45% reduction in acquisition costs.
- Increased customer base by 35%.
- Achieved a 30% increase in brand engagement
- Recognized for leadership and team management skills View More Details
Digital Marketing Management for UK Furniture Businesses
Overview: I have successfully overseen and managed the digital marketing strategies for prominent furniture businesses in the UK, including Manor Croft Beds and The Royal Bed. My role encompasses a comprehensive approach to digital marketing, including Google Ads, Amazon Ads, and SEO. Key Responsibilities:
- Google Ads Management: Developed and optimized PPC campaigns to drive targeted traffic and increase conversions.
- Amazon Ads Management: Created and managed Amazon advertising campaigns, ensuring maximum visibility and sales for furniture products.
- SEO Strategy: Implemented on-page and off-page SEO techniques to improve organic search rankings and boost online presence. Case Studies: Manor Croft Beds Manor Croft Beds is a leading provider of high-quality beds and mattresses. My contributions include: Boosted Google Ads ROI by 30% through targeted keyword strategies and ad copy optimization. Enhanced product visibility on Amazon, resulting in a 25% increase in monthly sales. Achieved top-ranking positions on Google for key search terms through effective SEO practices. The Royal Bed The Royal Bed specialises in luxury beds and bedding solutions. My efforts have led to: A 40% improvement in Google Ads performance by refining targeting and leveraging advanced bidding strategies. Significant growth in Amazon sales through meticulous campaign management and product listing enhancements. Improved search engine rankings and organic traffic through a well-rounded SEO strategy. View More Details
Social Media Manager at Land Guider
- AddressDuration: December 2018 - December 2020 (2 years 1 month)
- Location: Birmingham, England, United Kingdom
Overview: Designed and implemented social media strategies to align with business goals. Monitored the online presence of the company’s brand to engage with users and strengthen customer relationships. Key Achievements:
- Successfully increased brand awareness through targeted social media campaigns.
- Improved customer relations and engagement across various social media platforms View More Details
Cyber Security Portfolio
(Specializing in Generative AI and its impact on cyber security, focusing on securing digital marketing campaigns. Currently conducting scientific studies in Cyber Security in the UK.)
Other Portfolio's
Real Estate Consultancy
(Over 5 years of experience in Pakistan, with ongoing connections. Expertise in Capital Smart City, Lahore Smart City, Royal Orchard projects, Park View City, Bahria Town, DHA, and CDA sectors in Islamabad.)
Immigration & Recruitment Consultancy
(CEO of an Immigration Consultancy Firm in Pakistan, with 2+ years of experience.)
Business Consultancy
(CEO of an IT firm, providing consultancy to various businesses. Overseeing innovative projects and solutions, ensuring cutting-edge technology implementation and effective management.)
Talib Chohan
Digital Marketing Director Digital Marketing Director
My Resume
Education
BS in Information Technology
University of Engineering and Technology (UET), Taxila (2014 – 2018)Address UET – HMC Link Rd, Taxila, Rawalpindi, Punjab, 47050, Rawalpindi, Pakistan
DAE in COMPUTER INFORMATION TECHNOLOGY
Punjab Board of Technical Education, Lahore (2011 – 2014)
Matric
Board of Intermediate and Secondary Education, Rawalpindi (2009 – 2011)
Master of Computer Science
FAST University IslamabadIslamabad Pakistan
PHD
UniversityBrimingham, United Kingdom
Professional Certifications
Certificate ID: X27VGDRPQ
Address Online through DigiSkills
Certificate ID: 6427K7EPQ
Address Online through DigiSkills
Certificate ID: 6427K7EPQ
Address Online through DigiSkills
10/2019 – 01/2020 Pakistan
STANDARD PRECAUTIONS:
Address Online
02/06/2020
INTRODUCTION TO COVID-19:
Address Online through Coursera
07/06/2020
INTRODUCTION TO COVID-19:
Address Online through Coursera
07/06/2020
FREELANCING
Address Online
10/2019 – 01/2020 Pakistan
GRAMMAR AND PUNCTUATION
Address Online through Coursera
03/2020 – 04/2020
SPEAK ENGLISH PROFESSIONALLY
Address Online through Coursera
02/06/2020
MASTER THE ART OF DIGITAL MARKETING WITH CANVA
Address Online
07/01/2023
Field of study Management and administration
Address Online through Coursera
03/2020 – 04/2020
FOUNDATIONS OF PROJECT MANAGEMENT
Address Online
07/01/2023
Certificate ID: 47J7BYVPQ
Address Online through DigiSkills.
03/2020 – 04/2020
Certificate ID: X27VGDRPQ
04/03/2023 – 15/11/2023 Pakistan
FULL STACK DIGITAL MARKETING
Address Attock Oil Refinery, Morgah Rd, ARL Colony Rawalpindi, Punjab, 46600, Rawalpindi, Pakistan
04/03/2023 – 15/11/2023 Pakistan
Job Experience
DIGITAL MARKETING DIRECTOR
QUALIFIED GROUP LTD – (2023 – Present) Birmingham, United KingdomLeading the digital marketing initiatives for several key projects, including UK Immigration Solicitors (UKIS), Learni.co.uk, and SABRAN CAPITAL, demonstrating a comprehensive understanding of diverse market needs. Business or Sector Administrative and support service activities
DIGITAL MARKETING MANAGER
ROYAL BUSINESS SOLUTIONS (RBS) – (2021 – 2023)Spearheaded the digital marketing strategy for RBS and its associated entities (Ammanat.com, Bin Riaz Grill, RBS Tech), delivering a cohesive and impactful online presence. Excelled in managing and optimizing a diverse range of online advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads. Demonstrated proficiency in maximizing ad efficiency and ROI, coupled with astute budget management. Directed a creative team encompassing content writers, copywriters, graphic designers, video editors, animators, videographers, presenters, and SEO specialists, nurturing a culture of innovation and collaborative success.
SOCIAL MEDIA MANAGER
LAND GUIDER (2018 – 2020)
- Conceptualized and executed engaging social media content aligned with brand identity, contributing to enhanced brand recognition and customer engagement.
- Led robust social media marketing campaigns, leveraging analytical insights to drive audience growth and increased online presence. • Actively engaged with online communities, fostering positive interactions and addressing queries to enhance customer experience and brand loyalty. • Developed and implemented a targeted social media conversion strategy, effectively translating online activities into tangible business results.
- Monitored and analyzed social media traffic across various channels, using data-driven approaches to optimize campaign performance and audience reach.
- Collaborated in brand-focused design processes, ensuring visual content consistency and alignment with overall marketing objectives.
- Managed and optimized Facebook advertising campaigns, achieving higher conversion rates and maximizing return on ad spend through strategic ad placements and audience targeting.
Testimonial
Testimonial
Amy Smith Client from Qualified Group
Talib's innovative approach to digital marketing significantly boosted our brand's online presence and engagement. His expertise in SEO and social media strategy is unparalleled.
Emily Davis Client from Royal Business Solution
Under Talib's leadership, our digital campaigns have seen remarkable growth in customer acquisition and engagement. His strategic planning and execution are top-notch.
